Leading together

At DOVISTA, our Model Leader Principles guide how we lead across brands, functions and markets. They help us work as one company, engage our people and achieve stronger results, together. 

Why our Model Leader
Principles matter

Our Model Leader Principles are built on the Model Company Objective, first articulated by our founder in 1965 and still guiding us today in how we operate.

The ambition remains the same: creating long-term value for employees, customers, society and the company.

Our principles translate this ambition into leadership in practice. They define how leaders contribute to developing people, strengthening collaboration and supporting the continued growth of DOVISTA.

As we become a larger and more connected company, they provide a common leadership language that helps us succeed across brands, functions and markets.

What are our Model Leader Principles?

Turning ambition into leadership in practice

Our principles describe the behaviours and mindset expected from leaders across DOVISTA. They provide a common reference point for how we lead our teams and our business.

Each of the three principles represents an important dimension of leadership. Together, they help us build trust, strengthen our culture and contribute to long-term business success. 

Finally, they provide a common reference point for leadership across DOVISTA and are increasingly reflected in how we develop leaders and approach everyday work, decisions and conversations.

 

Model Leader Principles

Our three Model Leader Principles

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Own it to drive it

We take ownership, act with accountability and focus on delivering results 

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Explore to evolve

We stay curious, learn continuously and challenge ourselves to improve. 

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Unite to achieve more

We collaborate across teams and brands because we achieve more together than alone. 

Leadership in our own words

Our Model Leader Principles are rooted in what leaders across DOVISTA told us matters most for good leadership. They provide a shared foundation for how we lead, collaborate and develop our people. Here, some of our leaders share what the principles mean in practice.
Annette Palmelund-Jahn
Henrik Fagerhof
Linda Wetterborg
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Lou Wallace

"Great leadership is one of the strongest drivers of performance, engagement and collaboration. Our Model Leader Principles reflect what good leadership looks like at DOVISTA and provide a shared direction for how we lead across the Group.

Annette Palmelund-Jahn - CHRO, DOVISTA

“Strong leadership is built on good principles - representing the company with integrity, showing courage in taking responsibility, and actively involving and developing your employees."

Henrik Fagerhof - Senior Plant Director, Operations, Sweden

“A true leader is a role model when they are present, have the courage to speak up, and do so every day. They never stop reflecting."

Linda Wetterborg - Commercial Country Leader, NO & SE, Sweden

“The best leaders build trust by being transparent, involving others early, and celebrating shared achievements. That’s how collaboration turns into results."

Marcel Koller - Branch Manager Region Central, Commercial, Switzerland

“A strong people leader operates with integrity, fairness, and consistency - not just dragging people along but mentoring, encouraging, and getting the best out of them."

Lou Wallace - Operations Manager, Commercial, the United Kingdom